Who it’s for
B2B companies with solid products but uneven pipeline, unclear positioning, or GTM efforts that feel disconnected across sales, marketing, and product.
What we do
- Define ICPs and buying committees in a way sales actually uses.
- Craft positioning and messaging that connect your strategy to the market.
- Design GTM motions (inbound, outbound, partner, PLG) that match your stage and resources.
- Align corporate development, finance, product, and commercial teams so everyone is rowing in the same direction.
Grounded in operating experience
This work builds on owning GTM as Head of Marketing & Strategy—responsible for pipeline, brand, product marketing, and profitable growth, not just campaigns.
Typical deliverables
- ICP and segmentation framework
- Product marketing messaging and value proposition
- Channel and campaign plan tied to funnel metrics
- 90‑day GTM execution plan